Halo 5 Warzone E3 Booth Experience - Microsoft

Partnering with 343 Industries for the launch of Halo 5, I served as Lead UX Designer to create an E3 booth experience using HoloLens. The goal was to raise awareness for the new multiplayer game mode, Warzone, while delivering the first holographic experience open to the general public.

I designed the holographic experience for Halo 5, leading a team of 30 through ideation, prototyping, and script development. I also served as the lead presenter for the VIP booth throughout the show, guiding guests through the experience and showcasing the innovative use of HoloLens.

IMPACT

  • The booth saw high demand, with lines forming minutes after the show opened, and some guests waiting over 6 hours to experience the Halo 5 demo.

  • The booth earned over 75 Best of E3 awards.